Specialist: Brand & Communication

Specialist: Brand & Communication



Role Purpose

 To develop, deliver and implement internal, external communications strategies, initiatives and key strategic messages for Vodacom. Ensure communications reflect the values and business priorities, and support organisational change initiatives.

Key accountabilities and decision ownership & Key performance indicators



Key accountabilities and decision ownership:

Lead and Coordinate with agency production of Advertising for Retail,  Product, Segments, Merchandising, POS, Promotions and overall Marketing campaigns
Ensure Brand & Communication content aligns with Vodafone brand identity, including internal stakeholders
Develop content, coordinate and deliver internal and external communication strategy and provide guidance to stakeholders
Responsible to coordinate with media team the implementation of strategies suited to the relevant target audience for each campaign.

Key performance indicators:

Ensure overall NPS leadership
Timely launch products and services of  Vodacom and update the communication platforms
99% of Vodacom communication aligned with the business units to ensure a good customer experience and customer retention.
Core competencies, knowledge and experience & Must have technical / professional qualifications


Core competencies, knowledge and experience:

Demonstrate adequate experience in coordinating and execution of promotions, research, advertising campaigns and agency (s)
Excellent stakeholder (internal & External) engagement skills
Excellent critical thinking skills and the ability to exercise good judgment and solve problems quickly and effectively.
Customer obsessed & Innovation hungry
Action and Result Focus;


Must have technical / professional qualifications:

At least a Bachelor’s degree in communications, Journalism, Public Relations or related field.
Familiarity with marketing disciplines
Excellent written and verbal communication skills.


Skills

Social Marketing
Content Marketing
Customer Centricity.

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